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What is Consent Mode 2 and what changes does it entail?
Anyone who wants to place target group-based advertising with Google in Europe must have integrated Google's Consent Mode V2 since the beginning of March 2024. Find out here what you need to do and how you can take action now.
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Google's Consent Mode at a glance: Advanced marketing analytics under GDPR-compliant data protection
Learn the basics of Consent Mode and how you can take your marketing and analytics to the next level.
The iOS14 update and Facebook's reaction
The iOS14 update further tightens privacy protections. We explain what impact this has on Facebook Advertising.
Custom Templates in Display & Video 360
We show how the integrated Custom Formats feature from Display & Video 360 can be used for agile campaign control.
Google Shopping campaigns keyword-oriented control
One approach to regain control over the black box of bidding on Google Shopping campaigns.